Our Story

We Sell Mats is a family business that focuses on providing its customers with service, value, and safe, quality products. We strive to create financial security for our employees, and their families while making all feel valued for their contribution as we share in the success of the company. We have and will continue to support our local community through charitable work and endlessly transfer our knowledge and experience to other entrepreneurs who want to follow in our footsteps to success. 


The Beginning:

We Sell Mats began in 2006 inside a two-car garage during a time when Ken and Missy Richardson had taken a break from corporate jobs to raise two young kids. They were living on a shoe string budget and needed safe, quality flooring at competitive pricing but could not find the right products for what their family needed. This made them realize that surely other people were in a similar situation; frustrated with the lack of safe and affordable flooring options that retailers at that time had to offer. After careful research they decided to purchase a high volume of quality foam tiles at a low price and offer the extra products to others at a great value. That summer they decided to take a gamble and they purchased a full shipping container direct from a foam manufacturer.


They began selling the foam tiles online and it was the beginning of something larger than they had ever dreamed! As Ken and Missy’s kids quickly grew, so did the new business. Their daughters had a passion for gymnastics and heavily encouraged them to explore purchasing other protective flooring products as well as gymnastics mats and skill training equipment. Today, We Sell Mats has over 140,000 square feet of warehouse space, allowing the company to maintain a large variety of colors, sizes, and thicknesses of mats to serve customers around the world through e-commerce, in facillities, and eventually in stores.


Since the beginning, it has been Ken and Missy’s passion to sell superior quality goods and to provide excellent service to their customers. They work directly with the manufacturers to maintain quality control, product safety, and to develop new and fun merchandise to offer on wesellmats.com. Feel free to contact us for questions, concerns, or suggestions.


We Sell Mats is a proud member of the USA Gymnastics Supplier Network.


WBENC-Certified WBE

 Women's Business Enterprise

We Sell Mats is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today and we can add diversity to your supply chain.